Fonts for Branding
Test a typeface on a logo, a product label and one everyday layout before choosing it for a brand. A single loud display face can work across a campaign if the supporting text stays consistent.
Fonts to explore
All collections
Test at three sizes
Set the brand name as a small profile mark, a label and a large heading. Check what happens to the narrowest strokes and the closest letter pairs in each version.
Assign a role to each face
A display face can handle the wordmark or a short headline. Choose a more neutral companion for descriptions, ingredients and instructions, then check how the two look together.
Match the license to the deliverables
List who needs to install the font and where it will be used. Static graphics, embedding a font on a website and reselling editable templates can require different licenses.